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Two Women-only Itineraries in Morocco 

To Help Empower Berber Women 

Wild Women Expeditions, the leader in women-only adventures, takes immersive travel to another level with new-for-2019 itineraries of 10 and 15 days that delve into the Berber culture of the women of Morocco.

Berber women of Morocco help unravel their story and culture on women-only trips across Morocco, sharing secrets enroute such as how to maneuver the labyrinth of a medina (an old city), find their way into the wilderness of the Rif mountain range and learn the art of making tagine.

Mutual empowerment

By casting Moroccan women as, among others, drivers and guides for these trips, Jennifer Haddow, the owner of Wild Women Expeditions, which pioneered worldwide women-only travel, hopes that both guests and locals alike will be empowered.

She notes that Berber women in Morocco, as is the case with women in many other cultures, are too often cast as the memory keepers. “As travelers we love when they share their traditions in colorful ways. But this sharing can be a double-edged sword for women who may be left out of leadership opportunities in the tourism industry,” said Haddow. “On our Morocco tour we put the stories of women in the spotlight while empowering them with opportunities to benefit from tourism and play a leading role.”

Concrete actions

Wild Women Expeditions tours in Morocco will help dull this sword and empower women by

  • Working with a female Berber entrepreneur who owns the transportation company for these tours and who hires female drivers;
  • Engaging Berber Moroccan women as tour leaders and hiring female guides;
  • Supporting trek guide training for Moroccan women;
  • Visiting women’s cooperatives where locally made items are sold;
  • Staying in a riyad in Marrakech that employs women trained by the Amal Centre for disadvantaged women;
  • Conversing over a women-hosted dinner in Casablanca through Al Hidn, an association that empowers illiterate widowed women with rebuilding their lives through a series of educational programs as well as providing them with financial and educational support to keep their kids in school;
  • Supporting the Henna Café, a social enterprise project for women in Marrakech;
  • Using accommodations that reflect the company’s commitment to women’s empowerment, such as the Kasbah Toubkhal, which co-founded the Education for All program for girls’ education (an additional 5% of the revenue from a group stay here is donated to this local project);
  • Being mindful of the environment – through women – with an overnight stay at an eco lodge owned by a local woman that is part of an ecotourism initiative focused on empowering local women in the Riff.

For details and itineraries

Source: Adventure Travel News


Maneuvering in a medina






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